Happy New Year!
2019 sees the launch of our new logo – you’ll start to see it popping up at our office locations over the next couple of weeks.
A fresh new brand and logo and website to keep us at the coal face of our flexible workspace market
So why Workspace Plus?
We’ve been Bracken Business Centres for 10 years now and whilst the brand and logo have served us well, it was time for change.
The team at DS Emotion created our original brand and logo so it made sense to meet up and see what they could create for us this time.
The process started with a ‘brand workshop’ where we took a close look at our industry, at who we are, what we do and importantly, what sets us apart from other workspace providers. We were able to drill down and establish our values and differentiators.
These factors were fed to the creative teams and our new brand was unveiled, Bracken Workspace Plus.
An Original, re-worked.
It was important to retain the Bracken element of our brand, with over 10 years of successfully providing office space to businesses in Leeds, it had to stay.
‘Business Centres’ has become outdated terminology. We operate in the flexible workspace market and The Plus, well, that’s the added value, the intrinsic and intangible benefits we bring to our market and more importantly, our customers, the core of our business.
We’re delighted with the outcome and all that comes with a stirring re-vamp!
There’s a lot on the horizon for the Leeds market, coupled with inward investment into our properties, 2019 looks set to be a very exciting year.